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Technical SEO Analyst (Crawls, Data & Diagnostics)

Description
Job Summary
As an essential member of the Global Marketing SEO team,this Analyst position is the primary owner of SEO data analysis and SEOcompliance monitoring which supports a best-in-class SEO strategy for desktop,mobile and emerging search landscapes.
He/she is accountable for identifying SEO opportunities ofsignificance that support traffic & revenue acquisition strategies by using1st and 3rd party tools, identifying actionable findings within analyticsplatforms, performing light technical / compliance audits, crafting actionablerecommendations that clearly outline preferred & best practice states,effectively communicating issues to audiences that have varying degrees of SEOknowledge, and providing accurate and timely reporting.
This position requires a comprehensive understanding of SEObest practices, industry tools, data analysis, and experience with complexecommerce platforms.
Responsibilities
Impact on Business
Full sitecrawl and server logfile analysis (Botify, DeepCrawl, Screaming Frog, Splunk)
Customdata extractions & processing (XPath, Excel Formulas, Regex, CSS Selector,SQL)
Datamining & analysis using Excel, Tableau, Screaming Frog & specializedtools
Analyticsanalysis & reporting (SiteCatalyst & Google Analytics)
SearchConsole & Webmaster Tools - error / opportunity monitoring, validating& reporting
Technicalsite audits and compliance monitoring
Backlinkanalysis and backlink maintenance
Creationof actionable detailed reporting
AdHocanalysis, UAT, QA, and opportunity-vetting 75%
Innovation and Change
Createefficient data processing methods
Createdata visualizations and innovative reporting
Helpdrive innovation and continuous improvement of organic search processes
Constantexploration of algorithm changes, industry best practices, and approaches
Workclosely with agencies, analytics teams, and professional networks to stayinformed of changes in the SEO landscape
This rolerequires cross-team communication and collaboration 10%
Internal &External Customers / Suppliers as well as Third Parties
Interactwith cross-organizational teams
Interactwith / manage role-specific vendors
Be theSEO data analysis subject matter expert 15%
KPIs? Key PerformanceIndicators
Identificationof on and off-site issues related to; SEO compliance (crawl-ability,index-ability, best practices & data expectations) & crawl data(internal, external & bot related)
Timely,accurate and effective reporting of; opportunities and performance
Qualifications
Education/ExperienceEquivalent (minimum requirements)
BachelorDegree or Equivalent Experience
5+ YearsSEO, Analytics & Data Analysis Experience
Proficiencywith Omniture Site Catalyst, Google Analytics, advanced Excel formulas / Arrays, Screaming Frog, data extractions, log file analysis, major crawlingtools, popular rank tracking / crawling SaaS platforms, bot management rules,CDNs, and enterprise level e-Commerce platforms
Experiencewith Tableau, MS Word, PowerPoint, Excel, Outlook, Access, MySQL, Adobe DataWarehouse
Anintermediate understanding of HTML, CSS, JS, and AJAX
ProfessionalCertifications / Licenses
AdobeSiteCatalyst Certification (Preferred)
GoogleAnalytics Certification (Preferred)
ProfessionalKnowledge/Experience
SEO BestPractices
AnalyticsCertification
Big Data& General Data Management
SearchEngine Algorithms
HTML,CSS, JS, MySQL
VendorManagement
Other Skills
Abilityto effectively communicate opportunities & performance reports with teammembers, business partners, technical collaborators, and senior leadership
Additional Information
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
Staples



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